Effectiveness of media awareness campaigns on the proportion of vehicles that give space to ambulances on roads: An observational study

Authors

  • Shiraz Shaikh APPNA Institute of Public Health, Jinnah Sind Medical University Karachi
  • Lubna A Baig APPNA Institute of Public Health, Jinnah Sind Medical University Karachi
  • Maciej Polkwoski International Committee of Red Cross

DOI:

https://doi.org/10.12669/pjms.331.12176

Keywords:

Ambulances, Emergency care, Mass media campaign.

Abstract

Background and Objective: The findings of the Health Care in Danger project in Karachi suggests that there is presence of behavioral negligence among vehicle operators on roads in regards to giving way to ambulances. A mass media campaign was conducted to raise people

Author Biographies

Shiraz Shaikh, APPNA Institute of Public Health, Jinnah Sind Medical University Karachi

Assistant Professor, Public Health

Lubna A Baig, APPNA Institute of Public Health, Jinnah Sind Medical University Karachi

Pro Vice Chancellor Jinnah Sind Medical University Karachi, Dean

Maciej Polkwoski, International Committee of Red Cross

Head of Healthcare in Danger Project, ICRC Pakistan

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Published

2017-02-23

How to Cite

Shaikh, S., Baig, L. A., & Polkwoski, M. (2017). Effectiveness of media awareness campaigns on the proportion of vehicles that give space to ambulances on roads: An observational study. Pakistan Journal of Medical Sciences, 33(1). https://doi.org/10.12669/pjms.331.12176

Issue

Vol. 33 No. 1 (2017): January – February 2017 Pak J Med Sci

Section

Original Articles