Physicians’ perspective regarding direct to consumer marketing of nutraceuticals products

Authors

  • Kamran Ali Zaman PharmEvo(Pvt.)Ltd, Karachi
  • Kiran Asim Allied Hospital,Faisalabad
  • Nusrat Shah Dow University of Health Sciences,Karachi
  • Syed Jamshed Ahmed PharmEvo.(Pvt.)Ltd & Alkhidmat Hospital Karachi

DOI:

https://doi.org/10.12669/pjms.343.15120

Keywords:

Nutraceuticals, Direct to consumer advertisement, E-marketing, Medications.

Abstract

Objectives: Recently pharmaceutical marketers have expanded their audience by directly to the consumers advertising (DTCA) which is almost always limited to non-prescription drugs. DTCA has substantial effects on patient behavior and physician prescription. The aim of this study was to assess the perspectives of physicians regarding the rapidly proliferating trend of direct to consumer marketing of nutraceutical drugs (ND).

Methods: It was a cross-sectional study from June 2016 to December 2016 which included 325 physicians from various cities of Pakistan who completed a structured questionnaire after providing informed consent. Questions were asked to assess physicians

Author Biographies

Kamran Ali Zaman, PharmEvo(Pvt.)Ltd, Karachi

Marketing Manager and Clinical Research Associat CRA

Kiran Asim, Allied Hospital,Faisalabad

Resident Medical officer (RMO)

Nusrat Shah, Dow University of Health Sciences,Karachi

Professor of Gynecology and Obstetrics

Syed Jamshed Ahmed, PharmEvo.(Pvt.)Ltd & Alkhidmat Hospital Karachi

Deputy Chief Executive Officer and Director Pharmacy Services

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Published

2018-06-12

How to Cite

Zaman, K. A., Asim, K., Shah, N., & Ahmed, S. J. (2018). Physicians’ perspective regarding direct to consumer marketing of nutraceuticals products. Pakistan Journal of Medical Sciences, 34(3). https://doi.org/10.12669/pjms.343.15120

Issue

Vol. 34 No. 3 (2018): May - June 2018

Section

Original Articles